A Casual Mother-Son Outing, Chaebol-Style
Hey guys! So, get this: Lee Boo-jin, who is basically Korean royalty as the CEO of Hotel Shilla and the daughter of the late Samsung chairman, was just spotted on camera living her best life. On January 3rd, she and her son, Im Dong-hyeon, took a little trip to San Francisco to watch the Golden State Warriors play the Utah Jazz. It wasn’t just any seat in the house, though—they were sitting courtside, right up in the action, and the broadcast cameras couldn’t get enough of them!
It was a sweet moment, with Lee seen taking photos with her Samsung Galaxy Z Flip phone and chatting happily with her son. Her son recently made headlines himself for getting accepted into Seoul National University, which is like the Harvard of Korea. So this trip seems like a well-deserved celebration for him!
Those $12,000 Seats Though!
Okay, let’s talk about the seats because everyone is freaking out about this. The spot where they were sitting is estimated to cost around $12,000, which is roughly 17 million Korean won! Yes, you read that right. For one game! The Chase Center, where the Warriors play, is known for having some of the most expensive tickets in the NBA, and Lee Boo-jin was sitting in the VIP section frequented by celebs like Rihanna. It’s a whole other level of watching a basketball game.
This isn’t the first time they’ve been spotted at an NBA game. Last year, they were also seen at a game in Los Angeles. It’s clear her son is a big fan, and it’s honestly pretty cool to see one of the most powerful figures in Korea just enjoying a game with her kid.
Who is Lee Boo-jin?
For those of you who might not know, Lee Boo-jin is a major figure in Korea. She’s the president and CEO of Hotel Shilla, one of Korea’s most luxurious hotel and duty-free shop chains. She’s also the elder sister of Lee Jae-yong, the current chairman of Samsung Electronics. Known for her sharp business sense and elegant style, she’s often called “Little Lee Kun-hee” after her legendary father. Seeing her in such a casual setting, just being a mom, is a rare and interesting glimpse into her life outside the boardroom.
Netizens Are Loving It
The reaction online has been huge. People are commenting on everything from how smart her son must be (he apparently only missed one question on the Korean SATs!) to how sweet it was when he instinctively tried to shield her from a stray ball during the game. It’s a fun, lighthearted story about a celebrity family that everyone seems to be enjoying. It’s not every day you get to see a slice of life from one of Korea’s elite families, especially one that involves courtside seats and the NBA!
